26th and 27th MayOnline Masterclass for Startups

Attending VivaTech is one thing. Making the most of it is another. The Startup Masterclass is designed to give you every key you need before the event: navigating the VivaTech startup program, mastering the preparation tools, pitching with impact, and leaving with connections that truly matter. Over two afternoons, our teams and hand-picked experts share everything you need to know, prepare, and anticipate - so your VivaTech becomes a real launchpad.
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May 26th

On Day 1, all sessions are led by VivaTech's own teams. No outside voices, no generic advice — just direct access to the people who build, run and know the event inside out. From programs to digital tools to visibility strategy, everything you'll hear comes straight from the source.

VivaTech, the Insider Guide: Startup Program, Opportunities & What's New in 2026

Session 1 — 2:00 to 2:30 PM CEST
Not sure where to start? This session is your entry point. Olivia Hervy and Florie Cayol walk you through everything that's new in the 2026 edition and map out all the opportunities available to startups: activations, stages, exclusive programs, curated meetings, and more. A full overview to help you build your presence strategy - starting now.

Maximum Visibility: How to Stand Out Online Before, During, and After VivaTech

Session 2 — 2:45 to 3:15 PM CEST
VivaTech is a powerful amplifier, but only if you know how to activate it. The Marketing team shares their hands-on advice for boosting your social media presence at every stage of the event: the right formats, the right timing, the right messages. From pre-event buzz to post-show recaps, leave with a ready-to-use content strategy.

Inside the VivaTech Preparation Tools: The Features that Make a Real Difference

Session 3 — 3:30 to 4:00 PM CEST
The VivaTech app is packed with tools designed to make your life easier and multiply your opportunities on the ground, but you need to know they exist. The Digital team walks you through the latest features and shows you, step by step, how to plan your days, identify the right profiles, book strategic meetings, and make sure you never miss a key moment. Preparation starts here.

May 27th

On Day 2, we're bringing in voices from beyond VivaTech. Investor, pitch coach, deputy editor, and startup founder who've been in your shoes - each session is led by someone who has mastered their craft in the real world. Concrete lessons, honest advice, and no filter.

Pitch Like a Rockstar: The Art of Winning People Over in Minutes 

Session 1 — 2:00 to 2:45 PM CEST
You have 3 minutes to make your mark. Is your pitch ready? Lorenzo Croati, expert at Artefact, shares the secrets behind an irresistible pitch: structure, body language, storytelling, handling nerves, and tough questions. Through hands-on exercises and direct feedback, leave with a sharper, more compelling pitch, ready for VivaTech's biggest stages.

What Investors Actually Look for at VivaTech

Session 2 — 3:00 to 3:30 PM CEST
Meeting an investor at VivaTech takes preparation.  An investor reveals what VCs notice first, what makes or breaks a first impression, and how to structure your approach before you even set foot on the floor. Due diligence, one-pager, follow-up, discover the essential fundraiser's toolkit for VivaTech.

From Booth to Breakthrough: a Startup that Went all in, and Reaped the Rewards

Session 3 — 3:45 to 4:05 PM CEST
Nothing beats hearing it from someone who's been there. A startup that turned VivaTech into a genuine growth accelerator shares its secrets: what they prepared, what they'd do differently, and what they'd do all over again. An inspiring, ultra-practical session to send you off with the right instincts — and the motivation to go even further. 

Media Insider Tips to Maximize Your Visibility at VivaTech by Maddyness

Session 4 - 4:10 to 4:30 PM CEST
How do startups actually get media coverage and stand out during VivaTech? In this practical session, Maddyness shares its insider perspective as a leading startup media. Learn how to prepare your story before the event, capture journalists’ attention on-site, and extend your visibility long after the doors close. From press outreach and messaging to live content and post-event follow-ups, this masterclass gives you a clear, actionable framework to turn VivaTech into a powerful media and business accelerator.

Speakers

OH

Olivia Hervy

VivaTech
Chief Ecosystem Officer
FC

Florie Cayol

VivaTech
Head of Startup Project
AM

Andrea Marchena

VivaTech
Social Media Lead
LC

Lorenzo Croati

Artefact & Adopt AI Summit
Partner
ZP

Zoe Peden

Ananda
Partner
CB

Charles Baldet

SkipCall
CEO & Co-Founder
MF

Maxence Fabrion

Maddyness
Deputy Editor